Edd Hopkinson
Senior Designer
I blend creative vision and visual craft with brand and design systems, shaping design language and creating meaningful digital experiences.
I’m currently working on:
Creating a visual identity to meet new business needs.
Crafting a design system for a mental health provider.
Evolving visual language to align with new ideas.
Selected projects:
Vodafone Design Language
Defining principles and guidance aligning design teams with broader design vision, improving consistency and elevating design standards.
Read case study →
Vodafone Broadband Redesign
Improving basket progression by +10.9% and aliging to design language principles
Read case study →
Typo motion design
Visualising the creative process for an independent artist.
See project →
More projects coming soon...
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
I blend creative vision and visual craft with brand and design systems, shaping design language and creating meaningful digital experiences.
I’m currently working on:
Visual Identity for Lateral
Creating a new visual identity to meet evolving business needs.
Design System for a mental health provider
Crafting a design system focussing on clarity and simplicity.
Motion concepts for Typo
Evolving visual language to align with new themes and ideas.
Selected projects:
Vodafone Design Language
Defining principles and guidance aligning design teams with broader design vision, improving consistency and elevating design standards.
Read case study →
Vodafone Broadband Redesign
Improving basket progression by +10.9% and aliging to design language principles
Read case study →
Typo motion design
Visualising the creative process for an independent artist.
See project →
More projects coming soon...
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
I blend creative vision and visual craft with brand and design systems, shaping design language and creating meaningful digital experiences.
I’m currently working on:
Visual Identity for Lateral
Creating a new visual identity to meet evolving business needs.
Design System for a mental health provider
Crafting a design system focussing on clarity and simplicity.
Motion concepts for Typo
Evolving visual language to align with new themes and ideas.
Selected projects:
Vodafone Design Language
Defining principles and guidance aligning design teams with broader design vision, improving consistency and elevating design standards.
Read case study →
Vodafone Broadband Redesign
Improving basket progression by +10.9% and aliging to design language principles
Read case study →
Typo motion design
Visualising the creative process for an independent artist.
See project →
More projects coming soon...
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
I blend creative vision and visual craft with brand and design systems, shaping design language and creating meaningful digital experiences.
I’m currently working on:
Visual Identity for Lateral
Creating a new visual identity to meet evolving business needs.
Design System for a mental health provider
Crafting a design system focussing on clarity and simplicity.
Motion concepts for Typo
Evolving visual language to align with new themes and ideas.
Selected projects:
Vodafone Design Language
Defining principles and guidance aligning design teams with broader design vision, improving consistency and elevating design standards.
Read case study →
Vodafone Broadband Redesign
Improving basket progression by +10.9% and aliging to design language principles
Read case study →
Typo motion design
Visualising the creative process for an independent artist.
See project →
More projects coming soon...
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson
Edd Hopkinson
Senior Designer
I blend creative vision and visual craft with brand and design systems, shaping design language and creating meaningful digital experiences.
I’m currently working on:
Visual Identity for Lateral
Creating a new visual identity to meet evolving business needs.
Design System for a mental health provider
Crafting a design system focussing on clarity and simplicity.
Motion concepts for Typo
Evolving visual language to align with new themes and ideas.
Selected projects:
Vodafone Design Language
Defining principles and guidance aligning design teams with broader design vision, improving consistency and elevating design standards.
Read case study →
Vodafone Broadband Redesign
Improving basket progression by +10.9%, validating design language principles, and creating an exemplary experience.
Read case study →
Typo motion design
Visualising the creative process for an independent artist.
See project →
More projects coming soon...
References
Working with Edd at Vodafone has been exceptional. His design expertise truly shines in how he masterfully unified our brand elements into a comprehensive digital branding guide. By seamlessly integrating our reference designs, brand guidelines, and design system into one cohesive online resource, Edd created an invaluable tool for our team.
M Smith
Design Systems Lead @ Vodafone
Edd is a very talented designer with great experience of delivering robust design vision at scale. He is a great collaborator and communicator when working with others as well as demonstrating design value.
Simon Buckland
UX Chapter Lead @ Vodafone
I had the pleasure of working with Edd at Vodafone, where he was a well-respected and highly valued member of the team. He played a key role in shaping the design culture, frequently contributing to huddles and sharing his expertise through insightful presentations.
Chris Mellish
Head of Design @ Vodafone
Edd Hopkinson
Senior Designer
© 2025 Edd Hopkinson