Mastercraft homepage.

Morrisons traditionally reviewed all digital work as desktop only, optimised for their small and outdated desktop monitors. A mobile first attitude was adopted when presenting designs to break this mould and to ensure that mobile wasn't just a bolted on addition to the project, but the core element.

Mastercraft homepage desktop view.

In keeping with the mobile first approach, the desktop screens are simply wider versions of their mobile counterparts. This helped to hand hold the client through their first piece of responsive work whilst creating an efficient workflow from design through to build.

Selected mobile screens.

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