Hi, I'm Edd. I'm a designer based in London. I have 10 years industry experience, in both in-house and agency roles working across a broad range of clients including John Lewis, Which?, Morrisons, Whitbread Group, Bombtrack Bicycle Co. HTC & Disaronno, spanning work from social media & eCRM campaigns to website concept & design.
I’m passionate about putting the user first. The way people interact with design should be considered at every stage of the design process, not just left to testing at the end.
Freelance Design & Art Direction
August 2016 - Present
I have been working across a small selection of clients including Bombtrack Bikes, Friendship Works and Silvie, providing design and art direction for various projects including logos, posters, t-shirts, branding, catalogues and relevant digital work, such as social media.
M-Digital (Morrisons) Senior Designer
August 2014 - March 2016
I delivered high level concepts for new areas of the business and worked on many ‘digital firsts’ for Morrisons. These included concept & design of their: first online shop & first responsive website. I also streamlied the eCRM programme with responsive email templates. Other responsibilities included setting design and style guides for content updates, design & build of Flash banners as well as art direction & sign off of junior team member’s work.
Candi Junior to Senior Designer
August 2008 - August 2014
I worked across a broad range of clients including John Lewis, Which?, Morrisons, Whitbread Group, HTC & Disaronno, spanning work from social media & eCRM campaigns to website concept & design. Responsibilities included concepting & lead design as well as art direction & sign off of junior team member’s work.
Wieden + Kennedy Creative Placement
September 2007 - December 2007
As part of a 4 person creative team I had the chance to work on a variety of briefs including poster design for Spitalfields Market, ideas generation for Visa, test films for Emeco & several internal interactive briefs. Responsibilities ranged from ideas generation to walking a giant helium filled balloon through London.
Things I have learned along the way
- Reach for the pencil & paper before the Wacom Tablet & Photoshop.
- Working closely with a copywriter yields better results every time. (I would never have thought of using ‘yields’).
- Developers have great ideas too, they don’t just code. Often their input is the most valuable.
First Class BA Graphic Communication
Cambridge Regional College
Foundation Studies in Art and Design, (Graphics)
Saffron Walden Country High School
A Levels: AVCE ICT, Design and Technology, Art and Design
AS Levels: Geography
Saffron Walden County High School
11 GCSEs including English, Maths and German
Things I love
A nice cup of tea
Lists of things I love